Quote:http://kidscreen.com/2016/05/17/dhx-and-...ke-series/

Canada’s DHX Media and New York-based Iconix Brand Group have partnered to develop and produce a new animated series based on the Strawberry Shortcake brand.

As outlined in the long-term agreement, the companies will co-develop, finance and produce at least 39 new half-hour episodes of Strawberry Shortcake, with the option to produce more.

DHX Media will produce and globally distribute the new show, with its international licensing agency, CPLG, holding first-right of negotiation to represent the brand in certain territories. Iconix will handle global merchandising and licensing for the brand.

Quote:Snoopy and Charlie Brown are getting a new corporate buddy.

Iconix, the brand licensing company that owns the "Peanuts" gang of characters, said Tuesday that it is buying the rights to cartoon character Strawberry Shortcake for $105 million. It will buy the pink-haired character from greeting card company American Greetings.

The New York company hopes to breathe new life into the 35-year-old brand with possible clothing, toy and TV show or movie deals. The deal is expected to close within 45 days.

Strawberry Shortcake, who has freckles on her face and wears a strawberry-shaped hat, first showed up on greeting cards in 1980. Since then she has been made into a doll and has been featured on products as varied as pajamas, cosmetics and food. Cleveland-based American Greetings tried to sell the brand several years ago, but the deal fell through. American Greetings, which sells cards and wrapping paper, also owns the Care Bears and Holly Hobbie characters.

Strawberry Shortcake has more than 350 licensing deals around the world, Iconix said. The character "resonates across multiple generations from daughters to mothers to grandmothers," said Leigh Anne Brodsky, a managing director of Iconix's entertainment unit.

"We see many opportunities to grow this brand worldwide," she said in a statement.

Iconix Brand Group Inc. mostly owns and licenses clothing brands such as Joe Boxer, London Fog, Badgley Mischka and Candie's. It first entered the entertainment industry in 2010, when it bought the rights to the Peanuts characters from newspaper publisher E.W. Scripps Co. for $175 million. An animated film, "The Peanuts Movie," will be released by 20th Century Fox later this year.

In a separate purchase, Iconix said Tuesday that it bought the North American rights to athletic brand Pony for $37 million from Chinese investment holding company Symphony Holdings Ltd.

Shares of Iconix rose $1.20, or 3.6 percent, to $34.91 in afternoon trading Tuesday.

Quote:This Little Miss Plum Muffin Doll is very smart. She uses her math skills when she's cooking and is very good at measuring ingredients. If you measured Little Miss Plum Muffin she'd be 1 cup of cute and 5 tablespoons of smarts.

• Strawberry's Hungarian name: "Eperke", in which "eper" means "strawberry", with "-ka/-ke" diminutive suffix. Such suffix is used to express littleness or cuteness. So the literal translation might be "little Strawberry" or "cute Strawberry". Though as I observed, she's always called as "Eperke", the "Shortcake" part is never translated, it is completely left out.
  
  
  
• Strawberry's typical usage of the word "berry" as an adverb (like "berry good", "berry amazing") is translated as "epresen". I won't go into the complicated analysis of this word, and because I don't have enough knowledge about linguistics, I would need to do some research myself.* An example of usage: "epresen jó" ("strawberry good"). From the positive nature of this word, it is never used with negative adjectives, so Eperke never says "epresen rossz" (that would mean "strawberry wrong"). (I told it because when I watched "Big Country Fun" in English, I was surprised when Strawberry has commented Carmel Corn's letter as "sounds like something's berry wrong".) Moreover, "epresen" is also used with verbs, e.g. "epresen köszönöm", which means something like "I thank it with strawberries". I've never encountered such usage in original English, but it should be like "berry thank you". (I should watch "Berry Brick Road" in English, that had an "epresen köszönöm", that's sure. I'm curious if Strawberry really says "berry thank you" there.)

• The dumb translation of the refrain of the main title song. When the original lyrics says "That girl's so sweet, just like her name", the Hungarian says "Nem sért, nem bánt, ő jó barát", which means "she doesn't harm, she doesn't offend, she's a good friend". OMGWTF??? It just sounds really stupid. It's somewhat OK that they didn't keep the original meaning, but stating that she doesn't harm, etc. is just stupid. Like it was expectable from Strawberry to hurt you, so it should be told that she doesn't. It's like they'd expect kids to be so stupid that they need to be told that Strawberry doesn't hurt. If the series were about a little monster, then it would be fine - monsters hurt by default, but Strawberry doesn't. Anyway, this was the reason why I actually searched for the English version of the title, because I couldn't believe that the original says so, it must be an inaccurate translation. And I was right.
  
  
  
• The translation of the names of some characters are also poor. As I've already told, "Angel Cake" is translated as "Karamella", which means "caramel". But I find this particular name still acceptable. It can get away, at least caramel is sweet. Another one of this kind: "Crepes' Suzette" is "csokikrém", which means "chocolate cream". But the least are much worse. "Purple Pieman" is "Pástétom", which rather means "paste". Though the dictionary also lists "pie" as its meaning, generally it is not that kind of pie that the Purple Pieman is dealing with. "Huckleberry Pie" became "Puffancs", I can't even translate that word, most of the times it's used to refer to fatty things.

• The Hungarian title of Strawberry Shortcake is "Eperke és barátai" ("Strawberry and her friends"). As I previously stated, "Shortcake" is left out.
  
• The title song's beginning ("Straw-ba-ba-ba-berry[x3] Shortcake") in Hungarian: "Itt van, eljött Eperke[x3] hozzád" ("Here is, came along Strawberry" - just to correct the word order: "Strawbery is here, she came along"). I've seen the intro in several languages on YouTube, but none of them handled it without stuttering.
  
• Generally, the title song is translated so loosely that it's almost unrelated to the original. Considering the title, I think loose translation is OK - the point is that Strawberry is very nice and friendly - unless they take something really dumb. And they did something... just see the first point on my "What I don't like" list.